Forever Sports Media is an independent South African sports media company specialising in modern sport coverage. We combine accredited access and professional editorial standards with engaging digital storytelling and real-time audience participation.
Our free to watch coverage through original shows, podcasts, analysis, matchday programming and social content, brings audiences closer to the game and the people shaping it.
Forever Sports Media is one of rugby’s leading digital media platforms—demonstrating how credible reporting, compelling storytelling and active audience participation can engage millions at scale.
What we do
Independent sport media. Built for the digital era.
From press room to matchday, long-form analysis to live conversation - we bring audiences closer to their favourite sports. Forever Sports combines professional sports coverage with the immediacy and connection today’s audiences expect.
Live commentary
Forever Sports brings fans around the world free live coverage of games and major events. Viewers get play-by-play commentary and analysis in real time, so they can follow the action even when they can’t watch the broadcast. We are home to the biggest rugby watchalong in the world - our Rugby World Cup Final coverage saw over 915,000 fans tuning in to watch the game with us.
Official Media Coverage
Forever Sports Media has covered more than 250 press conferences in South Africa and internationally across different sports. Our accreditation with multiple sporting bodies provides direct access to players, coaches and major events, enabling us to deliver timely reporting, informed analysis and original pre- and post-match coverage.
From press room to stands
Combining accredited access with on-the-ground cultural reporting. Through interviews, predictions and reactions, we bring different supporter perspectives into our coverage and show how sport is experienced beyond the field of play. We cover the official stories shaping sport while capturing the people, places and perspectives that give major events their broader significance.
Original shows and podcasts
Our growing slate of original weekly programming - including shows such as Maul & Disorder - creates space for deeper analysis, informed discussion and distinctive perspectives on the stories shaping sport. Combining expert contributors with engaging presentation, our shows and podcasts extend conversations beyond the daily news cycle and give audiences compelling reasons to return each week.
News and analysis
Keeping audiences informed across the sporting news cycle. Our output includes breaking news, team announcements, press conferences, previews, reviews and expert analysis - produced through studio programming, live digital broadcasts and on-location reporting. This consistent coverage provides timely context while making important sporting stories accessible across long and short-form formats.
Our platforms: supporting and expanding what we do
We don’t only distribute content — we build platforms that support our coverage and help us grow.
YouTube and social
YouTube is our main home: the place where our live commentary, watchalongs and daily videos reach millions. We have expanded onto Facebook, Instagram, TikTok and X so that fans can find us wherever they are. Each platform has its own role — long-form and community on YouTube and Facebook, short-form and discovery on Instagram and TikTok, and real-time updates on X — but together they form one ecosystem that extends our reach and keeps fans connected.
MyPicks.app
To deepen engagement beyond viewing, we built MyPicks, our prediction and engagement platform. Fans can make match predictions, rate players and join leagues across multiple sports. MyPicks turns watching into participating and gives us a direct, owned channel to our most engaged fans. It also creates new opportunities for partners and sponsors through premium leagues and branded experiences.
What’s next
We keep investing in our platforms so we can offer more ways to watch, interact and play. As we add features and explore new formats, the goal stays the same: to give fans a voice, bring them closer to the game, and grow the Forever Sports community everywhere we operate.
Meet The Founders
Born out of our passion for sports and using our professional skills and degrees in journalism, sport and marketing we combined to found Forever Sports.
Stephen Pettitt
Man in front of the camera
Seasoned journalist and lead presenter of Forever Sports, holding a Bachelor and Master of Arts in Journalism from Rhodes University.
James Pettitt
Man behind the scenes
Driving digital growth, partnerships, and operations, holding qualifications in financial management and sports management from UNISA & UCT.
Culture
Always show passion.
We are passionate about sport and our work. We don’t work a day in our life as we are too busy enjoying what we do!
01
Strive to overdeliver
We thrive on creating relevant media and getting in the thick of it. We like to take a creative approach combined with professional delivery.
02
Always put people first.
We would be nothing without our community. The fans that we work with and the fans that follow us always comes first.